What does a design & digital strategy company do? Our function is really to help create your corporate image and brand your business. How we do that effectively involves quality graphic design work and developing various branding and marketing strategies that match your industry. We go into more specific detail below but in reality, the quality design and branding strategy is the real service. We don’t just do logo design or websites, we look at the bigger picture. Just having a logo isn’t branding. Just making a brochure isn’t a marketing campaign. Just building a website shouldn’t be your shingle over the front door, metaphorically speaking. We can do all of those things and a lot more, but what’s important is what you do with it. We’re here to help you grow your business, not just build your website or produce your company video. That’s why our motto is “OUR FOCUS IS YOUR SUCCESS” and we don’t see ourselves as successful unless you are. That’s why we don’t call ourselves a design company, design is a tool we use in your digital strategy.
Our core customers are typically small businesses that have a vision or a product or a great service but they need help getting to that “next step” in building a brand for themselves. However, we have done work for large, international brands as well. Let’s talk today about building your brand.
Graphic Design is the core of our business. Our job is to make you look good, period. We accomplish this with quality graphic design work, pure and simple. It doesn’t matter if the job is a printed brochure, an eCommerce site or fleet vehicle graphics. It’s all graphic design, no special title required. Great design sets you apart from your competition. Beautiful printed pieces, easy to use websites and clear signage will earn you more business, build your brand image and reach more people. Good design works for you. You can learn more on our Graphic Design page.
Branding is the art of how your corporate identity and image is used for marketing. Every aspect of our design work evolves around the overall branding strategy of your company. This is where all of your design elements come together to form your image as one cohesive brand across all marketing mediums. A distinctive, consistent look with a clear message builds your brand in the mind of your customers. You can learn more on our Branding page.
Print is still one of the best ways to reach your customers. Although we live in a modern, digital society, there’s no comparison to handing out your business card in person to prospective clients. Some customers will prefer holding a brochure or receiving a direct mail piece, customers that you may not ever reach with a website or social media as your only marketing strategies. You can learn more on our Print Media page.
Most consider a website as the hub for all marketing efforts and for good reason. Your website represents you 24 hours a day, 7 days a week, 365 days a year. This is reason enough to invest in a professional website to anchor your marketing efforts and overall branding strategy. Our web design process focuses on your corporate identity and your message with beautiful imagery and user friendly navigation in a responsive website suitable for any device. You can learn more on our Web Design & Development page.
Social Media should be a key component of every marketing strategy. In a rapidly changing marketplace with ever increasing competition and marketing avenues it’s important to be able to reach your customers and potential customers quickly and efficiently. More and more people today turn to social media for the latest updates and news on their friends, family and companies they do business with. Social Media is a great way to expand your branding efforts while reaching your target market quickly. You can learn more on our Social Media page.
Digital publishing is an amazing way to captivate your audience utilizing tablets and smartphones. Digital publications combine the concept of magazines, newspapers, brochures and books with interactive technology impossible with print media. Think of digital publishing like media that comes alive in your hands. Unlike with websites and other digital marketing, the user will typically view every page giving unparalleled branding opportunities to a captive target audience. You can learn more on our Digital Publishing page.
They say a picture speaks a thousand words. So what about video? Videos are an excellent way to communicate your branding message, showcase your products and services or just better explain a process. Video is also a great way to hold your customers’ attention for longer than a few seconds on your website, digital publications and social media marketing. Videos themselves can also be great products in the form of DVDs and digital downloads. Whatever your video production requirements we can create what you need. You can learn more on our Video Production page.
A business with no sign is a sign of no business as they say. Seriously though, every business today has a need for various forms of signage from banners, posters, wall graphics, floor graphics, window and door lettering and of course signs. We can design, print and install your graphic signage for your physical locations, special event or trade show. You can learn more on our Signs & Lettering page.
Vehicle graphics can reach hundreds of people per day, perhaps thousands depending on your location. That’s a huge impact for a fraction of the cost of most advertising and the life span is rated in years, not issues or days or months. Imagine if all of your marketing made hundreds of local impressions per day. That’s the power of vehicle graphics. Don’t need a full wrap? We can do partial wraps or lettering with graphics to fit your budget. You can learn more on our Vehicle Graphics page.
But wait, there’s more! No seriously, there really is more. There will always be new or other ways to add to your marketing strategy, to build upon your branding, to reach new customers, etc. If you need something other than what’s listed above, chances are that we have done it before and can help. Have an idea? Let’s talk about it today. You can learn more on our page about Everything Else.