A professional image initially comes from quality design work. Many of your potential customers will learn about your business from your marketing materials, website and social media. Great design sells more product, lands more contracts and earns more business. That’s why it’s so important to work with professionals when creating your corporate image, building a marketing plan, developing your online presence, etc. Consistent, quality design will significantly increase the effectiveness of your marketing strategy.
“Design is not just what it looks like and feels like, design is how it works.” – Steve Jobs
Our initial consultation is about your company, industry and design needs. We prefer to meet with our local customers at their location in order to view their business setting first hand. However, we are happy to hold meetings over the phone when necessary.
Initial sketches are created to clarify ideas and direction. Initial sketches are typically done by hand on paper prior to going to the computer. After the initial sketches we will meet again and discuss which sketches warrant further design development.
Initial designs are created from the approved sketches. Depending on the project, there could be several versions to begin the design process. Once the initial designs are created we will discuss which design to further develop and finalize.
With an approved design direction established we will further develop the design to it’s final rendering. This may require a few attempts as every detail is considered, reviewed and either finalized or further developed.
With an approved final design we will create a complete style guide for the project. Our style guides include all of the minute details such as font choices, font styling, colors for print and web, etc. This helps ensure consistency across your marketing.
Taking your design concept across all of your marketing materials, website, social media platforms, promotional items, etc. creates a consistent, professional image for your customers and are the first steps in branding your company.